In case you hadn't noticed, blogs are going mainstream. It seems like yesterday that the word blog debuted in the dictionary, now there's a blog (actually several) at Business Week. The blog debuted coincided with a cover story and related content in Business Week's May 2 issue.

Veteran tech journalists Heather Green and Stephen Baker byline BusinessWeek.com's new "Blogspotting" blog" a spot "where the worlds of business, media and blogs collide."

Collide is an appropriate word. A couple of years ago, mentioning blogs in the corporate environment either resulted in a blank stare or a dismissive chuckle. Today, as the ROI of blogging becomes clear to more and more business people, it makes sense that the blog from Business Week promises to be good for business.