If Price Were the Only Consideration...

This article, The McKinsey Quarterly: Spotlight on the sales force, supports my position on the great "price as the only differentiator" debate:

The data in this article show that, for the consumer space, adding to price was possible when value was added, when the sales force was given market share data and when selective loss-leader type pricing was offered on specific items. The data also show the effect of price matching promotions on both sales and corporate image.

Good data and something to think about....You don't drive a Yugo (do you?)