Marketing guru Marcia Yudkin has gathered comments from readers of her weekly Marketing Minute eNewsletter in answer to the question, "How long should one wait for results of marketing efforts?" She has compiled several dozen of the answers she received (including mine) on this page.

While you're there, visit the other pages on Marcia's site. In addition to a stellar collection of marketing-related links, you'll find information on her books and consulting services. A super resource!