Today, I received a copy of Seth Godin's new book (I hesitate to say "newest" as he is so prolific.) Purple Cow is a fun look at ways you can differentiate yourself and your organization by separating yourself from the herd and standing out in your field (so to speak.) You can learn more about the Purple Cow and all it stands for by visiting www.apurplecow.com.

Be sure you put the "a" in the URL if you type it in rather than click on it. Without the "a" the site that comes up does not belong to Seth, but the person who does have it appears to be playing off Seth's appearance, judging by the large graphic of himself in a hairstyle (or lack of) just like his. Kind of a Purple Cow thing to do, but not really what we were looking for...

I wonder if Purple Cows are what Sacred Cows become if they want to avoid becoming hamburger....

Read this book, it's a fast read and I guarantee you'll get at least one idea you can use from it if you face a changing economy and marketing environment. (And, don't we all?)