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DirectMarketingMBA

by Susan 

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Friday, July 16, 2004

 



Meet Picasa - Latest free tool from Google Empowers Your Graphics


On Google's home page today, I noticed a new link leading to yet another cool, free utility from the folks who brought us (or bought us) Blogger.  Picasa is a photo management utility that will help you corral all those unruly jpegs and gifs on your hard drive, and turn them into a usable set of graphics that you can easily find, show and organize.  Digitally signed just yesterday by Google, the program installs quickly and cleanly, without including unwanted, nosy or intrusive code, then proceeds to put your graphics in their places.
 
Although it doesn't change the location of your picture files, Picasa shows them to you in an organized way, and even includes little goodies like a timeline function you can use to put them all in order.  The thumbnails also blow away the regular Windows interface's version, and even the PaintShop Pro Browse function that I normally use in terms of quality and ease of use.
 
Thanks, Google!
 
BTW, the marketing plan for this product is similar to that of gmail.  (I tell two friends, they tell two friends, etc.)



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