Picasa Launch Proves Success of Referral Marketing
When Google launched
Picasa earlier this week, it placed a text link below its search box on the Google home page. Then, users started telling each other about it. I wrote a blog entry, told my current Customer Behavior class and e-mailed several friends about it.
Well, it looks like I wasn't the only one. In
WebProNews, Chris Richardson reported that traffic to Picasa's site increased by 6000% from July 9th to July 16th due to the Google purchase and relaunch of the site. Richardson noted that, according to
Hitwise, the site rose from a rank of 16,300 on July 9th to 313 on July 16th.
