Too Much of a Good Thing?
In Today's New York Times, Bernard Holland raises some interesting questions about the effect of the ability enabled by iPod and similar devices to run a non-stop soundtrack to our lives.
When the music never stops, does the music matter, anymore?
Holland's column is thought-provoking from an individual perspective, and begs some questions for marketers, as well.
If the customer now controls the soundtrack, what does this mean to our ability to create customer relationships?
