Seth Godin's recent entry in Seth's Blog: Good news and bad news concluded that an MBA isn't as valuable as experience and the right reading material in this recent blog post.

As a marketing practitioner as well as an educator, I agree that real world experience is a huge benefit in furthering careers. When the MBA program combines the concepts with practical, current applications, it delivers the best of both worlds.

I wonder if Seth would be surprised to learn that I regularly recommend Purple Cow and his other books to the students in my MBA classes and include ideas from them in the material I teach...