Today's New York Times reports big news for Web Advertisers in covering the announcement that Web Analytics will be part of the growing suite of services for Web advertisers from Google. According to the story:

"Google Analytics will also allow publishers and marketers to analyze the performance of non-Google ad campaigns, like e-mail marketing, banner ads or search ads on Yahoo, MSN or any other search engine. That service is free even if companies do not advertise with AdWords, as long as their users do not view more than five million Web pages in a given month."

The story also noted that only 17% of the estimated quarter of a million companies with revenues over $1 million use Web analytics services and software, with the cost the primary reason for skipping the service.

Google's acquistion of Urchin brought the functionaity to the growing suite of do it yourself Web tools in Google's stable.

Adwords, already perhaps the most cost effective way to advertise Online, just got even better.