Seth's Blog: Where are the tweakers?

In Seth Godin's blog today, he noted a real need that is often neglected in managing the Web experience -- the role of testing elements of our sites and improving them constantly using the findings based on the results.

Seth asked for examples of "tweakers," coders obsessed with the need to constantly improve a Web site's usability and relevance.

Immediately, I thought of the folks at MarketingExperiments.com when considering the testing aspect of the equation. Dr. Flint McLaughlin and his team extensively test the minute details of the customer experience at a variety of sites, then make changes and re-study. The team generously shares its results with site users, including action plans based on findings.

With the information from the site, all that's missing is the marathon coder and the Mountain Dew.