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Buy Nothing Day was the brainchild of Vancouver artist Ted Dave in 1992 and has become a day where anti-consumerism sentiment is demonstrated in various ways to counter the escalating shopping frenzy that follows Thanksgiving Day.
"Four Horsemen of the Shopocalypse" riding down New York's Madison Avenue promoting "Super Size Me" director Morgan Spurlock's new documentary, "What would Jesus buy?" were among the performance artists celebrating simplicity in holiday celebrations during Buy Nothing Day, 2007.